Five a week, and what each one is getting wrong.
Companies making a move on this market — and the specific thing about the entry that is going to cost them.
It is not a prospect list. We said on the front page that leads are rarely the constraint, and we are not going to hand you a pile of them and pretend otherwise. This is the same argument, worked five times a week on live examples, so you can decide what you think of it before you spend an hour with us.
A move, not a mood.
Four lines per company. It takes about two minutes to read, and after a month you will have seen the same three mistakes enough times to recognise them in your own plan.
The move
A UK entity filed, a first commercial hire posted, a reseller signed, a stand booked. Named, dated, sourced — if we can't link it, it isn't in.
What it tells you
A first sales hire with nobody above them is a different bet from a partner appointment. The move usually reveals the strategy.
The thing they got wrong
Proof that doesn't travel, a sentence five larger firms already own, a hire made before anything was tested. The recurring ones repeat every week.
What it would have cost to know
Where it's public, what the attempt is running at — so the number stops being abstract.
We write about entries, not about the companies making them. Nothing in the list is sourced from anyone’s private information, and we don’t publish a company under a heading it would dispute.
Thirty seconds.
We ask what you sell so the entries we send are from your category — the mistakes that matter are the ones your own buyers would recognise.
Read it for a month
One email a week. No drip, no webinar, no “just circling back”. Most people who take it never book anything, and that is the point — you should be able to decide whether we see this market clearly before you spend an hour finding out.