You don’t have a lead problem.
Seven questions. Thirty seconds. Then you’ll know what actually caps your revenue.
Commerce software & services · £500k–£10m ARR · UK & EU
Can you state the rule that makes a lead worth a call?
We’ve been on the wrong end of every one of them.
Two of us, 25 years inside commerce software companies, on both sides of how these businesses actually make money. That is why the check knows what to ask.
Phil Boyle
A career on the partner side: the SIs, agencies and alliances that source a large share of enterprise commerce deals.
Taha Zaheer
Twelve years carrying an enterprise number in commerce technology. Now runs the AI and automation side of what we install.
Where we carried the number
- Mirakl
- Marketplacer
- BigCommerce
- SAP
- Adobe
- ChannelAdvisor
- Uberall
- LiveArea
- Greenlight
Not observers of this market. Employees of it. Two of us, a handful of clients at a time, both in the work.
Three areas. One door.
Everyone starts at Ground Truth. We don’t sell the other two on their own — good leads into a broken system just cost you more.
Ground Truth
What's actually capping revenue
2–3 weeks
We take the commercial system apart, function by function, then across the joins.
- 01Workshop each function on its own — marketing, sales, partnerships, delivery, success
- 02Then workshop across them, where the handoffs live
- 03Trace real revenue end to end, lead to renewal, on your numbers
- 04Name the constraint, clear one quick win, hand over a costed 90-day plan
Worth knowing · Every function will tell you it is fine, and each of them is usually right. The revenue is lost between them.
Routes to Market
Both ways a deal actually arrives
Ongoing, from month two
Commerce software sells through the ecosystem or direct. Most companies only run one.
- 01Map the ecosystem: which SIs, agencies and platforms already sit with your buyer
- 02Open it — partner positioning, a real co-sell reason, and the introductions
- 03Run direct in parallel: signal-led outreach, reviewed by a person before it sends
- 04Both routes onto one board, so you can see which is actually producing
Worth knowing · Partner logos are not partner pipeline. Count deals sourced, never agreements signed.
AI & Automation
The system that runs it after we go
3–12 months
The engagement is designed to end. This is the part that makes that possible.
- 01Install BruceLeads under your brand, on your domain, into your pipeline
- 02Build the automations your constraint actually turned out to need
- 03Train your team to run it without us in the room
- 04Hand over the engine, the board, the playbook and the partner relationships
Worth knowing · If it still needs us to keep running, we built the wrong thing.
We leave. It keeps running.
The whole point of the third pillar is that you stop needing us. Our own engine, BruceLeads, gets installed under your brand and on your domain — with whatever automations your constraint turned out to need built around it.
Yours when we go. No licence, no seat fee, nothing left to keep paying us for.
We built one of these in a weekend and left it public — reads trade press for buying signals, scores companies against an ICP, drafts the outreach, and sends nothing without a person. Open it ↗
The build is cheap now. Knowing what to build is not.
Tell us where the revenue stops.
Thirty minutes. We’ll tell you what we think the constraint is, and whether we’re the right people for it.