This is what you log into.
Where the work actually is, who owes what next, and every account with the reason it surfaced. No status emails, no chasing.
Every company below is invented
Halstead Systems
Three of five workshops done. Two problems confirmed, one still being checked. We don't turn outreach on until this step is finished.
What happens next
- UsWorkshop 3 of 5 — delivery and customer success, Thursday 10amThu
- YouSend the last five closed-lost reasons, however roughWed
- UsFirst partner map back to you — who already sits with your buyerNext Tue
- YouConfirm who owns renewal conversations today. Nobody could tell us in workshop 2Wed
What we've found
- Marketing and salesThree different definitions of a qualified lead across the team, none written down. Marketing is hitting its number against a definition sales doesn't accept.
- PartnersEleven signed partners, two deals sourced in eighteen months. The agreements exist; there's no reason for anyone to bring you in.
- RenewalsLast three churns were first discovered inside the renewal month. Nobody owns the account between go-live and renewal.
Your accounts (5)
- Aldworth & CoFashion · £180mQualified2d
Why it surfaced · Posted for a Head of Marketplace on 4 Aug — first marketplace hire they've ever made.
Gap · Product data still managed in spreadsheets. No PIM anywhere in the stack.
Warm intro through Sinclair Digital — they built the site. Lead with the hire, not the product.
- Fenwright GroupHomeware · £95mContacted6d
Why it surfaced · CFO quoted in trade press on margin pressure forcing a channel review this year.
Gap · Running three channels off one manual feed. Oversells reported publicly twice this quarter.
Second touch Thursday. Reference the channel review, not the feed.
- Marlowe HomeFurniture · £60mResearching1d
Why it surfaced · New Ecommerce Director started in July, from a marketplace-native retailer.
Gap · Predecessor's roadmap stalled. New hires re-open stack decisions in the first 90 days.
Hold until week three of her tenure. Too early is worse than too late here.
- Peverell RetailMulti-brand · £240mQualified4d
Why it surfaced · Announced a replatform to a composable stack; RFP for surrounding systems expected Q4.
Gap · Nobody named yet for product data in the new architecture.
Get in before the RFP is written. Your partner at Halverson is already on the programme.
- Corran & BlakeFootwear · £45mParked22d
Why it surfaced · Hiring signal fired, but the role was replacing a leaver rather than a new function.
Gap · No change in the stack. The signal was real, the intent wasn't.
Parked, with a watch on funding. We'd rather tell you it's a no.
Read-only · a person reviewed every account before it landed here
Three things worth noticing.
Nobody has to chase
Every next step has a name against it. Half of them are yours. You can see what we're waiting on without sending an email about it.
Every account says why
Not a list of companies. A reason each one is on the list, and what we'd do about it. If we can't say why, it doesn't land here.
It says no
Corran & Blake is parked, in writing, with the reason. A board that only ever shows good news isn't worth logging into.
Yours starts almost empty — the engagement header and whatever the first workshop turns up — and fills as we work. It stays yours after we’ve gone.
Get one with your name on it.
Five questions is all it takes. Your board goes live with twenty accounts on it and three problems to argue with.