One hour. You’ll know either way.
Seven questions about your position in this market, and a written answer the same week.
Not a discovery call, not a pitch with a deck at the end. An hour of two operators asking the questions we would ask ourselves, and then telling you in writing what we think — including when we think you shouldn’t do anything.
You can see them before you book.
There is nothing to prepare and no right answer. If you want to think about them beforehand, that is what they are doing here.
- 01
What have you actually sold, and to whom?
The real list, not the website list. Usually there is something in it nobody is leading with.
- 02
Which of it repeats?
Almost every services business has a product inside it, sold as one more capability. That is normally the wedge.
- 03
Where did you lose, and at exactly which stage?
Top of funnel and last meeting are different diseases. Most people describe the first and are losing to the second.
- 04
Which of your proof travels here?
A buyer in this market has to be able to check something. What can they check, and who would take the call?
- 05
What sentence do you lead with — and who else says it?
If five larger firms say it louder with local references, it isn't positioning, it's noise.
- 06
What have you already tried here, and what did it cost?
A hire, an agent, a reseller, a trade show. What was learned matters more than what was spent.
- 07
What would have to be true in twelve months?
It sets the size of the thing. Some answers need an engine; some need one introduction.
A written answer, the same week.
One page, from the two people who were in the room. It says three things.
What we think is capping you
Named, in one or two sentences. Not a list of nine observations — the thing we would work on first.
Whether we think it is worth doing
A go or a no-go, said plainly, with the reasoning so you can disagree with it.
What it would take
If it's a go: the shape of the workshop, what it would cover for you specifically, and the number. Ground Truth is £6,500.
A no-go is a real outcome.
There are only two of us and no juniors, so we can run a handful of installs at a time. That makes saying no to the wrong ones a commercial necessity rather than a courtesy.
The usual reasons: you already have a working motion here and need people, not a system; the deal size is too small for an installed enterprise engine; or the thing capping you is in delivery, not commercial, and no amount of pipeline will help. You get that in writing too, with what we’d do instead.
We are picky. That is the model.
Two operators, no juniors, no hand-offs. Capacity is capped on purpose, so the fit has to be real.
We want the hour if
- Software or technology services, opening the UK
- You own the number and can make a decision
- You would rather install a system than run the hiring experiment twice
Save the hour if
- You want a lead list and a mail-merge
- Quality gates feel like friction
- You are shopping for a vendor to blame rather than a partner to build with
Not sure which you are? That is what the hour finds out. It costs a conversation.
Both of us. Every time.
Carrying an enterprise number between us, across the UK, EU, US and India.
Overseas platforms taken into the UK and EMEA from a standing start.
The enterprise deal band we sell in, start to close.
Juniors. The two of us, in the room, doing the work.
Phil Boyle
Fifteen years of enterprise sales and partnerships on both sides of the table — as the platform and as the delivery partner.
Taha Zaheer
Twelve years carrying an enterprise number at SAP, Adobe, Mirakl, Uberall and ChannelAdvisor, through its acquisition by CommerceHub.
SAP · Adobe · Mirakl · ChannelAdvisor · BigCommerce · Marketplacer · Uberall · LiveArea
Worst case, a free read
One hour, seven questions, a written answer the same week. Nothing is committed and nothing follows automatically.