One hour. You’ll know either way.
Seven questions. A written go or no-go the same week. Including the no.
The hour is better when the board already has your read on it, so most people start there. Book it cold if you would rather. It is still an hour with both of us, it just covers less ground.
You can see them before you book.
- 01
What have you actually sold, and to whom?
The real list, not the website list. Usually there is something in it nobody is leading with.
- 02
Which of it repeats?
Almost every SaaS or AI-native company has a wedge it isn't leading with. That is normally the product.
- 03
Where did you lose, and at exactly which stage?
Top of funnel and last meeting are different diseases. Most people describe the first and are losing to the second.
- 04
Which of your proof travels here?
A buyer in this market has to be able to check something. What can they check, and who would take the call?
- 05
What sentence do you lead with, and who else says it?
If five larger firms say it louder with local references, it isn't positioning, it's noise.
- 06
What have you already tried here, and what did it cost?
A hire, an agent, a reseller, a trade show. What was learned matters more than what was spent.
- 07
What would have to be true in twelve months?
It sets the size of the thing. Some answers need an engine; some need one introduction.
A written answer, the same week.
What we think is capping you
Named, in one or two sentences. One thing, the one we would work on first.
Whether we think it is worth doing
A go or a no-go, said plainly, with the reasoning so you can disagree with it.
What it would take
If it's a go: the shape of the workshop, what it would cover for you specifically, and the number. Ground Truth is £6,500.
A no-go is a real outcome.
Two of us, no juniors. Saying no to the wrong ones is how the right ones get the room.
We are picky. That is the model.
We want the hour if
- AI-native or SaaS, in the UK
- You own the number and can make a decision
- You would rather install a model than hire into a gap
Save the hour if
- You want a lead list and a mail-merge
- Quality gates feel like friction
- You are shopping for a vendor to blame rather than a partner to build with
Not sure which you are? That is what the hour finds out. It costs a conversation.
Phil Boyle
Enterprise · Channel · Services
Taha Zaheer
Enterprise · SaaS · AI Systems
Worst case, a free read
One hour, seven questions, a written answer the same week. Nothing is committed and nothing follows automatically.