Fractional GTM: what it actually means
Not a part-time advisor, and not a VP you hire on a hunch. Two operators inside the commercial system — naming what is capping you, installing the model, and leaving it running.
Read article →
Intelligence · How the UK actually buys
How revenue actually moveswhen you have a product, and no model.
Method, demand, channel and field notes from operators who have sold this category for a living. Written for founders and commercial leaders installing a growth model. Not for retailers shopping AI storefronts.
The constraint before the leads
If the position is sharp, the proof travels and someone local is in the room at the close, and volume is genuinely the only gap, we will say so on the first call. Most of the time it is not.
Read article →
You don't get a deck. You get the engine.
The go-to-market operating system we install under your brand, on your domain. The engagement ends. The engine does not.
Read article →
Most enterprise deals here do not start with your SDR
SIs, agencies and alliances source a large share of enterprise revenue — and when the direct line is not the whole number, someone else's relationship is often the cheapest path.
Read article →
GTM glossary for growth models
Shared definitions for the free call, the build, the run and the hand over, and the language we use when we say where revenue stops.
Read article →
Earlier writing · agentic commerce
Published before August 2026, under our previous positioning: research on how AI agents read, trust and buy from retailers. Still accurate on its own subject, just no longer what we sell.
Free. Thirty minutes.
A go-to-market team in weeks.
Agents do the work inside rules set by senior operators, who step in only where judgement matters. No approval queue. Tell us the job and we will say how we would do it and what it would cost. 52 interested buyers in three weeks for a UK recycling firm.