Fractional GTM: what it actually means
Not a part-time advisor, and not a VP you hire on a hunch. Two operators inside the commercial system — naming what is capping you, installing the model, and leaving it running.
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Intelligence · Fractional GTM
How revenue actually moves when you have a product, and no model.
Method, demand, channel and field notes from operators who have sold this category for a living. Written for founders and commercial leaders installing a growth model. Not for retailers shopping AI storefronts.
The constraint before the leads
If the position is sharp, the proof travels and someone local is in the room at the close, and volume is genuinely the only gap — we will say so in the first hour. Most of the time it is not.
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You don't get a deck. You get the engine.
The go-to-market operating system we install under your brand, on your domain. The engagement ends. The engine does not.
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Most enterprise deals here do not start with your SDR
SIs, agencies and alliances source a large share of enterprise revenue — and when the direct line is not the whole number, someone else's relationship is often the cheapest path.
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GTM glossary for growth models
Shared definitions for the gate, Ground Truth, the install, the engine — and the language we use when we say where revenue stops.
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Earlier writing · agentic commerce
Published before August 2026, under our previous positioning: research on how AI agents read, trust and buy from retailers. Still accurate on its own subject, just no longer what we sell.
Free, four minutes
We’ll name what’s capping revenue
One hour. If we shouldn’t be the ones to clear it, we say so.