The read, then one hour with both of us and a written go or no-go the same week. Only then Ground Truth, then the install. Every step scopes the next and none of them are sold cold.
Every chain has one link that caps it. We run the whole chain at its pace.
Marketing, sales, presales, success and partners each own a number, and the money goes missing between them. So the work is not five departments doing better. It is finding the one handoff where deals pile up, working it first, slowing everything upstream to its speed, raising it, and following the constraint when it moves. The desk does this from live data every morning; the strategy is doing it with you until your team does it alone.
- 01 · Identify
Find the one link that sets the number.
The handoff where work piles up, which is rarely the weakest department. In most firms we read, it is the moment a real reply lands and nobody owns the next hour.
- 02 · Exploit
The constraint never idles.
Whatever sits in front of it gets worked first, today, before anything upstream is fed. A reply waiting three days is the whole quarter waiting three days.
- 03 · Subordinate
Everything else slows to its pace.
More leads into a capped step is spend on a queue. Marketing's number, sales' number and success' number all bend to the constraint's number, or they are fiction.
- 04 · Elevate
Raise the cap, then only the cap.
A person, a system, a rule at that one link. Each stage has one way deals die there. Change that one thing before adding any volume.
- 05 · Repeat
The constraint moves. Follow it.
When the link drains, another becomes the cap. The desk says where. Inertia is the only constraint you choose.
A machine this specific needs four things before it can run.
That is the first hour. Both of us, on your numbers, free. A written go or no-go the same week, and you keep it either way.
- 01
Your universe
Who actually buys, in what shape, and how many of them exist. Not a persona. A list with a number on it.
- 02
Where deals stall
Between shortlist and signature, which handoff drops them. Security review, the reference, procurement, the champion who went quiet.
- 03
Who owns what
Marketing, sales, presales, success, partners. The names, and the gaps between the names.
- 04
What has been tried
The agencies, the hires, the campaigns, the person you sent to the market for a year. What each one cost and what it taught you.
- Step one
The gate
FreeOne hour. Your story, what has worked, where you lost. A written go or no-go, both ways.
- Step two
Ground Truth
Scoped in the gateThree phases: where you win, what you say, how it runs. A motion a new rep could run in week one, and twenty accounts live.
- Step three
The install
Scoped in the workshopThe GTM system built under your brand. Positioning, partners, demand and presales. Your team runs it, tested on real accounts.
- Step four
The engine
Then it is yoursWe stay until your commercial team can run the system without us. The hustle was always yours. Then we go.
You can see them before you book.
- 01
What have you actually sold, and to whom?
The real list, not the website list. Usually there is something in it nobody is leading with.
- 02
Which of it repeats?
Almost every SaaS or AI-native company has a wedge it isn't leading with. That is normally the product.
- 03
Where did you lose, and at exactly which stage?
Top of funnel and last meeting are different diseases. Most people describe the first and are losing to the second.
- 04
Which of your proof travels here?
A buyer in this market has to be able to check something. What can they check, and who would take the call?
- 05
What sentence do you lead with, and who else says it?
If five larger firms say it louder with local references, it isn't positioning, it's noise.
- 06
What have you already tried here, and what did it cost?
A hire, an agent, a reseller, a trade show. What was learned matters more than what was spent.
- 07
What would have to be true in twelve months?
It sets the size of the thing. Some answers need an engine; some need one introduction.
A written answer, the same week.
What we think is capping you
Named, in one or two sentences. One thing, the one we would work on first.
Whether we think it is worth doing
A go or a no-go, said plainly, with the reasoning so you can disagree with it.
What it would take
If it's a go: the shape of the workshop, what it would cover for you specifically, and the number. Ground Truth is £6,500.
A no-go is a real outcome.
Two of us, no juniors. Saying no to the wrong ones is how the right ones get the room.
We are picky. That is the model.
We want the hour if
- AI-native or SaaS, in the UK
- You own the number and can make a decision
- You would rather install a model than hire into a gap
Save the hour if
- You want a lead list and a mail-merge
- Quality gates feel like friction
- You are shopping for a vendor to blame rather than a partner to build with
Not sure which you are? That is what the hour finds out. It costs a conversation.
One plan, in the order it has to be answered.
- 01
Where you win
What you sell as a product rather than a capability, who actually buys it, and which of your proof travels to this market.
- 02
What you say
Positioning, the sentence that isn't the one five giants are already saying, and the message that lands with your buyer. Tested in real rooms.
- 03
How it runs
Route to market, the sequence, the cadence, and who owns what, including the parts your team keeps.
Four things, and they’re yours either way.
A motion they can run
A new rep could work it in week one. The positioning, the route and the cadence, written so your team can work it without us in the room.
Twenty accounts live on a board
Named companies, the signal, the contact and the source. A shared workspace, not a PDF.
A costed scope
What activation would actually take, priced, so the next decision is a yes or a no.
Two operators ready to activate it
The same two people who ran the workshop. No handover to a team you haven't met.
Phil Boyle
Enterprise · Channel · Services
Taha Zaheer
Enterprise · SaaS · AI Systems
£6,500
All three phases. One market. Credited in full against activation begun within 90 days.
All three phases, one market. Credited in full against activation begun within 90 days. Exclusive of VAT. 50% on booking, 50% on delivery, 14 days. One reschedule free of charge with seven days' notice. Account research is carried out under a data sharing agreement issued alongside the activation scope.
We cover the whole chain.
A lead-gen agency
Leads arrive. Converting them is still open.
A sales trainer
Sharper conversations, same starting sentence.
One hire, ~£165,000 loaded
One person, four jobs, learning the market as they go.
Beyond
Every stage covered, then it's yours to run.
Nobody buys this cold
The read comes first, free, then the hour: seven questions and a written go or no-go the same week. It costs nothing, the no-go is a real outcome, and it is where the workshop gets scoped, or ruled out.