Channel

Channel and partner GTM

A lot of commerce software revenue does not come from direct SDR volume. It comes through the channel. These pieces are for operators who sell that way.

Method Demand Channel Market Field notes Reference

Channel13 Aug 20264 min read

Most enterprise commerce deals do not start with your SDR

SIs, agencies and alliances source a large share of platform revenue. If your GTM ignores the channel, you are competing for the thin end of the wedge.

Read article →

We’ll name what’s capping revenue.

Thirty minutes. If we shouldn’t be the ones to clear it, we say so.

Book the call ↗Or try Ground Truth free →