Field notes

GTM field notes

Working notes from inside the commercial system — not market theatre. What showed up, what we cut, what moved the number.

Method Demand Channel Market Field notes Reference

Field notes20 Jun 20264 min read

The forty-billion-dollar silence: why most enterprise AI never ships

The world spent a fortune teaching machines to work, and 95% of it returned nothing. A field report on where enterprise AI goes to die, the vendors faking the cure, and the discipline that ships it.

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Free, four minutes

We’ll name what’s capping revenue

One hour. If we shouldn’t be the ones to clear it, we say so.

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