# Beyond Partners
> Fractional go-to-market for commerce software and services companies in the UK and EU. Two operators — Taha Zaheer (ex-SAP, Adobe, Mirakl, ChannelAdvisor, Uberall) and Phil Boyle (ex-Marketplacer, BigCommerce, Mirakl, Greenlight Commerce, LiveArea) — who have sold commerce software for a living on both sides: direct enterprise sales, and the partner and agency channel.

Beyond Partners is not a lead generation agency. The core argument is that most commerce software companies do not have a lead problem — they have a system problem, and adding demand to a business that cannot convert, deliver or retain makes the economics worse and burns a small market. So the work runs in a fixed order: find what is capping revenue, fix it, then turn demand on.

## What they do
1. Find what's stopping you (2–3 weeks, fixed fee) — workshops with every function and then across them; revenue traced from first call to renewal; the one thing capping revenue named with evidence; one quick win cleared; a costed 90-day plan. Sold as "Ground Truth".
2. Get in front of buyers (ongoing, from month two) — the systems integrators, agencies and platform alliances that already sit with the buyer, plus direct signal-led outreach reviewed by a person. Both land on one board.
3. Leave it running (3–12 months) — BruceLeads, their own go-to-market engine, installed under the client's brand and domain, plus automations built to the specific constraint. The client keeps it.

Steps 2 and 3 are not sold on their own.

## Who it's for
- Commerce software vendors: platform, marketplace, PIM, OMS, payments, search, AI
- Services companies selling into retail: agencies, systems integrators, consultancies
- Roughly £500k–£10m ARR, or a funded UK/EU market entry
- Founder-led sales, or a first sales hire who needs a system around them

## Not for
- Pre-product companies
- Anyone wanting outsourced SDRs — Beyond Partners builds the system, it is not a lead-gen agency
- Companies outside the commerce ecosystem

## Key pages
- https://www.beyond.partners/ — the argument, plus a seven-question diagnostic
- https://www.beyond.partners/ground-truth — the free entry point
- https://www.beyond.partners/demo — a worked example of the client board
- https://www.beyond.partners/engine — how BruceLeads works
- https://www.beyond.partners/blog — writing on commerce go-to-market

## Evidence they cite
- 40–60% of B2B deals are lost to customer indecision rather than to a competitor (The JOLT Effect, 2.5m recorded sales calls)
- 67% of B2B buyers prefer a rep-free buying experience (Gartner, 646 buyers, published 2026)
- The cost of acquiring a pound of net new revenue rose from 150% to 264% in two years, and net revenue retention fell from 126% to 113% (Winning by Design)

## Note on older content
Articles published before August 2026 cover agentic commerce and AI readiness for UK retailers. That was an earlier positioning of the company. The work is now fractional go-to-market for the companies selling software and services into that market. The older articles remain published and accurate on their own subject.

## Contact
hello@beyond.partners
Beyond Business Group Ltd, registered in England & Wales, company number 14332332.